Catchy business names can create immediate connect and impact in the targeted marketplace. The name is the face of the business and a right one will help you build a brand that has great value and immense popularity with its consumer group.
When searching for the right name it’s important to have knowledge of the target market as well as information about competitors in that market.
Once your research is complete, you can use various techniques to craft names that fit well in your targeted market. Here are some proven methods that will help you create attractive and catchy business names.
This is the most commonly used method for creating business names. Pick a handful of words related to your business and mesh them together to come up with attractive word-combos that can potentially connect to your customers.
For example, you can combine the words Washington and Battery to form WaBatt or DCBatt. These names indicate that your business is based in the state or city of Washington and also suggest that you are selling batteries and related products. TechCrunch, WordPress, PlumCrazy, GladRags, Shoplift and GulfStream are some well knows companies that have used word compounds to create catchy names for their business.
Another good method for creating catchy business names is by using rhyming words or phrases.
For example, if you plan to open a baby goods store a good name could be Maybe Baby Store. Such names will attract people’s attention and help customers remember what products your business sells. Rhyming names are more memorable than regular names and as so can be very valuable. Another good example is Neat and Sweet Laundromat for a laundry business.
While creating such business names, make sure the rhymes are clear and easy to understand. A good idea is to work with the same number of syllables for each word that rhymes.
In case you have difficulty in finding good rhyming words for your business, consider using alliteration to create similar effect as that of rhyming. Alliteration simply means the occurrence of same letters or sounds at the beginning of adjacent or closely connected words.
For example, if you plan to open a computer accessories shop, you can name it Cyber County Computers. You can see that all the words in this name start with the letter ‘C’ and the full name creates a rhyming like effect. Peter Piper Pizza, Starlight Standard and Expert Express are some successful business names created using this method.
An easy method to create catchy business names is by using acronyms. While this technique can create mediocre names it does have the potential to give your business an edge over the competitors.
A good acronym should associate a meaningful short term with your business and people should find it memorable and easy to remember. For example, a name for a golf store would be Power Athlete Retail that uses the acronym: PAR, a goal that anyone would want to accomplish in golf. ESPN, KFC and AT&T are some very good examples for business names created using acronyms.
Another excellent method is to use words that are intentionally spelled in a wrong way. This will create a uniquely spelled business name that has one or two letters incorrectly positioned or ignored in the word. This technique is one of the smartest and quickest ways to generate a catchy business names.
For example, if you plan to open a bookstore you can name it Paperbax to suggest that you offer paperback books. Here the second word back is replaced with bax, though bax does not have any meaning the word Paperbax sounds trendy and likable to the consumers. Krispy Kreme, Maid-Rite, and Flickr are some companies that have use unconventional spellings in their business names.
Creating catchy business names can be a long process and it is also very difficult to predict whether a business name is absolutely right. If the name is similar to its competitors, you won’t be able to build a distinct and memorable brand. At the same time, if the name is beyond belief or wacky, you won’t be able to connect well with your consumers.
So, choose a name that connects well with your consumers, differentiates you in the marketplace and most of all make you feel comfortable and confident that you’ll be able to build a successful business from the chosen name.