If you’re a creative professional offering a service or selling your work of art, chances are you want people to take you seriously; you want your clients to pay top dollars for your creativity.
Well, to do this, you’d need to create an impression that will get people to deal with you professionally and pay you well.
You’d need to show clients that you’re not just doing this as a hobby, but that you’re actually serious. You’d need to operate as a business and not just as another side-income seeker.
Obviously, operating as a business requires that you have a business name. Every serious business does have a name, right?
But, how do you do this? How do you create a creative business name for your art-related business?
Read on to find out.
Creating Creative Business Names
Generally, there are two ways you can name your creative business – using your personal name and using a professional business name.
Let’s take a closer look at each of the two approaches:
Using Your Personal Name
A number of creative professionals use their own name as their business name.
It’s usually the easiest and often a default option. This is particularly common if the business owner is already known by their real name.
An advantage of using your name is that your business becomes intertwined with your personality; you can easily express yourself and when you do, the expression carries your personal touch.
A downside of this approach is that it can be difficult to change the name later on if you get married or change your name. Also, selling a business that carries a personal name can be difficult, too.
Using a Professional Business Name
While using your name is a great idea, some people prefer a professional business name.
Unlike personal names, a professional business name allows you to build the business beyond yourself.
Also, professional names are a good option if you wish to sell the business later on.
Combining Personal and Professional Business Names
Conversely, you can use both personal and professional names.
For instance, you can use a professional business name for a creative brand you own but where you work with others, and you can use your name for a one-off work under your brand.
That being said, here are some useful insights that can help you choose a great name for your artistic venture:
1. Pick a name that describes your work
Whatever type of business name you choose – personal, professional, or a combination of both – just make sure that it is unique and that it describes your business.
For instance, if you decide to go with your personal name, you can combine it with a industry descriptor (keyword) that tells people about what you do.
For instance, if John Doe is a designer, several options may be available to him including:
- John Doe Designs
- JD Creative Designs
- J. Doe Design Center
- Doe’s Elegant Designs
However, when adding a industry descriptor to your art-related business name, ensure that you follow point two below.
2. Be Specific
The description of the business should be specific enough so that potential clients will know what your business is all about.
Again, using the example above, though John Doe tried to describe his business, he didn’t quite tell us what type of designer he is.
With that in mind, let’s take a look at some more specific examples:
- John Doe Web Designs
- JD Graphic Designs
- J. Doe’s Fashion Design Studios
- Interior Design Hub
- John Doe Portraits
As you can see, all the three examples above describe the types of design John Doe specializes in. This cuts off possible confusion on the side of the customers.
Also, the more specific your creative business name is, the easier it’ll be for you to reach your target market.
3. Get Creative
Creative business names require creative thinking. Put differently, as a creative professional, you’d also need to incorporate your creativity into your business name.
If, for instance, you find that your business name is way too long for people to say, you can shorten to something sweet.
Let’s say you’re a multimedia artist and animator, and you decide to use a name like Artsville Top-tier Multimedia Arts and Animations, you can instead use a shortened version of the name like:
- ATMAA (for Artsville Top-tier Multimedia Arts and Animations)
- AMA (for Artsville Multimedia Animations)
- Artsville Multimedia
- Artsville Animations
3M, though not an art business, is a good example of this. Minnesota Mining and Manufacturing Company found that their business name was too long and that they needed something that customers could say easily, they decided to call themselves 3M.
Today, 3M is a global brand name that goes well with Minnesota Mining and Manufacturing Company’s products and branding.
Other ways you can be creative with your business name include using portmanteaux and alliterative business names.
The insights shared above will work for any art-related business including Writing, Designing, Architecture, Animations, Fine arts, Sculpture and Painting.
It doesn’t matter the type of creative business you intend to start, if you follow the thoughts shared above, you’ll be able to craft creative business names that presents your work to the world in an artistic and appealing way.